The Roxy Hotel

Tucked into a lively corner of downtown Manhattan, the Roxy Hotel has become a favorite for those who love music, film, and culture. With its one-of-a-kind spaces, creative energy, and unmistakable vibe, it captures the spirit of the neighborhood like no other. The King & Partners team has been proud to collaborate with the Roxy over the years, helping to shape the brand through strategy, design, marketing, websites, and art direction. Our ongoing work keeps the hotel fresh, bold, and just as unforgettable as the guests it attracts.

Agency: King & Partners
Creative Team: Tony King, Inii King, Shawn Guo

Various digital advertisements for The Roxy Hotel in New York, promoting a 40% discount for booking a deluxe room, studio, or suite, with a focus on dancing all day and keeping good times rolling.
Left side: a magazine featuring a woman with curly hair, sitting with one leg over the other, holding a drink, surrounded by music items; right side: an outdoor billboard with group photos of young people at a roller coaster, with city buildings and trees in the background.
Screenshots of the Roxy Hotel website showing the exterior and interior, including a neon sign, dining and nightlife options, a cinema experience, and a film screening schedule.
Digital billboard on a subway platform displaying an advertisement for The Roxy Hotel in New York. The ad features a woman with a towel on her head, sunglasses, and a robe, holding a phone, with the text 'STAY & PLAY' and a website URL at the bottom.
A collage of multiple web pages and promotional images for a jazz venue called The Django, featuring photos of performers, event details, menu options, and decorative graphics around a pink background.
Multiple website designs for Roxy Bar, a bar and restaurant specializing in cocktails and live music, featuring images of the interior, cocktails, and musicians.
Screenshots of various pages from Roxy Cinema's website, featuring film listings, ticket info, menus, and promotional content for movies like Macbeth, and events at the cinema.