The Cays

The Cays is a group of private villas set along the clear, turquoise waters of The Abaco Club. Developed by Southworth and thoughtfully designed by VITA and AvroKO, it captures the easygoing beauty of life in the Bahamas. King & Partners worked closely with the team to create a brand identity, website, and campaign that highlight the natural surroundings and invite people to discover the spirit of Bahamian living.

Agency: King & Partners
Creative Team: Tony King, Inii King, Shawn Guo

Beach scene with teal towel reading 'the OCEANS' on sand, and flat lay of brown leather keychain with 'The 12 Cays' logo, black sunglasses, and driftwood on neutral background.
Open travel brochures showcasing images of beaches, resorts, and outdoor activities, with the title 'The Cays' and content about Bahamian living and water sports.
Open brochure showcasing a beach scene with people, a shaded umbrella, and a dog. The right side of the image features a sailboat with a colorful sail on turquoise water, with two children in the water and two adults on the boat.
Website homepage for The Cays with a large aerial photo of a beach and ocean, a weather forecast icon, and a greeting message that says "Good Morning, Welcome to The Cays." The site design is shown on both desktop and mobile screens.
Three mobile screens displaying a beachfront property website with maps, interior photos, and text descriptions about the property and its design, set against a beige background.
Beach scene with white sand, large rocks, and turquoise ocean under clear blue sky, promoting The Cays upscale beachfront project.