Soho Grand Hotel

Soho Grand Hotel sits in the center of it all and has long been a favorite for creatives, travelers, and locals who want an authentic New York experience. From the beginning, it brought a fresh sense of style and energy to the neighborhood. King & Partners has worked closely with the hotel for years, helping guide the brand through strategy, design, marketing, websites, and art direction. It’s a true collaboration that keeps the downtown spirit alive while continuing to shape what makes Soho Grand feel so timeless.

Agency: King & Partners
Creative Team: Tony King, Inii King, Shawn Guo

Large billboard on a city building with the text 'Come for a Grand Time,' an image of a group of people socializing inside, and the words 'SOHO GRAND Hotel' and the website 'sohogrand.com'.
Website homepage for Soho Grand Hotel with images of a stylish hotel interior, a woman at a buffet, a cozy lounge, a vinyl record player, and a city balcony with seating.
Street advertisement posters for Soho Grand Hotel in New York City, featuring images of a woman jumping on a bed and close-ups of drinks and food with the text "Soho Forever" and "Grand Time."
Collage of website mockups for a lounge or club named 'Club Room,' featuring menus, photos, and reservation pages in black and white and color, with a central image of people socializing in a lounge setting.
Collage of website pages and mobile screens for Gilligan's, a restaurant in Manhattan. Includes images of food, outdoor patio, interior bar, staff, and menu details.
A collage of various webpage designs for Soho Diner featuring images of food, menus, and people dining outdoors.
Collage of website and social media page previews for Soho Grand Hotel and related entertainment, dining, and travel advertisements.